Website review assignment
Focus more on the content of the articles and perhaps compare the coverage to that of a similar website. Compare the NYTimes.com or Latimes.com. I want you to mention an article or two that captures the flavor of the Post's website. I would also like you to tighten up some of the language. Go through each sentence and decide whether a word or two could be eliminated or a thought or two could be combined. Question each word. Is that really the word you want to be using? I know that might sound vague, but I want you to think about this a little.
Think about it. If you come up with something that seems cool, but you have a nagging doubt, wait an hour and reread it. If you think it might be too cute or too clever, murder it! Come up with something better.
Writing style I
Avoid using repetitive sentence structures and words. "Washingtonpost.com thisWashingtonpost.com that" will bore your poor readers. You need to develop a repertoire of similar riffs that you rotate the use ofkind of like writing music: using the same structure and notes constantly over and over again will alienate your audience.
Writing style II
Avoid the use of the passive tense. "The color scheme is simple" for example, could read "A simple color scheme invites the reader to explore a home page that seems to go on and on." See how that kind of brings the sentence to life? See how that kind of brings the sentence to life? Young writers often underestimate the importance of verbs or action words in a sentence. They focus too much on trying to come up with the perfect noun or adjectives. The verb makes the sentence move. "There is a separate, standard site index," could simply read "A separate standard site index on the left hand side makes locating what you're seeking even more of a snap."
Be careful not to produce copy that looks like you're writing an ad for the site. We journalists are a jaded, skeptical crowd. Readers respect and trust reviews that demonstrate nuance and balance. Even if you like the site, can't you find something negative to say about the website? It'll bolster your credibility when you make more positive claims. Conversely, avoid writing a political tract. Calling a website "evil" hurts your credibility.