The New York Times > Business > World Business > = France Steps Up Its Investments in Iran

From: Subject: The New York Times > Business > World Business > France Steps Up Its Investments in Iran Date: Wed, 23 Jun 2004 09:51:08 +0300 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C45907.9B9EB850"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1409 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C45907.9B9EB850 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.nytimes.com/2004/06/23/business/worldbusiness/23iraninvest.html?pagewanted=all&position= The New York Times > Business > World Business > = France Steps Up Its Investments in Iran

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A=20 Peugeot is assembled at a factory in = Tehran.=20 Peugeot employs 15 people to oversee the = assembly=20 of its cars by local employees.=20


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Renault = plans to=20 spend about $360 million to begin = producing its=20 Logan series cars in Iran in 2006.=20

France Steps Up Its Investments in=20 Iran

By BORZOU=20 DARAGAHI

Published: June 23,=20 2004

3DT=20 EHRAN, Iran - Undeterred by Iran's = pariah status=20 in the United States and by the shortcomings of the = country's=20 commercial climate, French companies have been increasing = their=20 presence in the country in the last few years.

New Peugeots and Citro=EBns flood crowded highways and = streets.=20 French business people dine in the capital's restaurants and = work on=20 Persian Gulf oil platforms. Air France resumed flights to = Tehran=20 this month after a seven-year hiatus. And the carmaker = Renault is=20 about to make the first large-scale, long-term direct = investment in=20 the country by a French company since the 1979 revolution = that=20 toppled the pro-American Shah Reza Pahlavi.

"The French are eager to come to Iran," said Bernard = Hourcade, a=20 Paris-based Iran scholar who acts as a consultant to French=20 companies considering doing business here. "It is the only = major=20 place in the Middle East to invest because the other = countries are=20 more or less in a revolutionary or prerevolutionary = situation."

Though companies from Germany and the United Arab = Emirates have a=20 bigger presence in Iran, France is catching up.

French exports to Iran have nearly doubled in five years, = totaling 2 billion euros ($2.4 billion) in 2003, according = to the=20 economic mission of the French embassy in Tehran. And the = number of=20 French-connected companies registered with the embassy - = some of=20 which are joint ventures and some representative offices - = has risen=20 from a handful several years ago to more than 40.

Among the French exports are luxury goods, for Iran's=20 increasingly affluent middle class. If even a fraction of = Iran's 68=20 million people are "rather prosperous," one Western diplomat = said,=20 that could exceed the total population of all the smaller, = wealthier=20 gulf kingdoms combined.

The Iranian business of Soci=E9t=E9 G=E9n=E9rale, one of = a handful of=20 French banks with small offices in Tehran, has grown roughly = 20=20 percent a year in the last five years, according to = Jean-Michel=20 Meunier, the bank's Tehran chief.

Alcatel,=20 the French telecommunications giant, recently signed=20 multimillion-dollar contracts to provide high-speed Internet = service=20 in Iran as well as communications for offshore oil and gas=20 platforms.

PSA Peugeot=20 Citro=EBn, under a licensing agreement, sells kits for = several models,=20 including the Peugeot 206, a sports car that has become a = status=20 symbol in Tehran's chic sections.

The Total Group, one of the world's largest energy = concerns, has=20 long been involved in Iran, a country with 9 percent of the = world's=20 oil reserves and as much as 18 percent of its natural gas = reserves.=20 This year, it formed a $2 billion venture with the = government-owned=20 National Iranian Oil Corporation and Petronas of Malaysia = called=20 Pars LNG, which aims to produce eight million metric tons of = liquefied natural gas a year, equal to about 15 percent of = current=20 world output.

Total executives in Paris would not comment on Middle = East=20 operations. A spokeswoman said the company employed 242 = people on=20 its Iran projects.

But Total's buyback agreements with Iran, under which it = builds=20 plants and then is paid back and sent on its way as its = operations=20 produce energy, means it never owns anything long term in = Iran.=20 Peugeot employs only 15 people to oversee the assembly of = its cars=20 by local employees of the government-owned factories. = Alcatel sells=20 and installs equipment. Soci=E9t=E9 G=E9n=E9rale's business = here is also=20 limited, consisting mostly of setting up transfers and = repatriating=20 funds.

Far more ambitious is Renault's plan to begin making its=20 low-budget Logan series cars here in 2006, eventually = bringing=20 hundreds of Western experts to Iran. Renault says it will = initially=20 spend 300 million euros ($363 million), and some people = close to the=20 deal say the company could lay out $700 million over the = next=20 several years. The initial outlay alone nearly equals the = total=20 foreign investment in Iran by French companies in 2002, the = last=20 year for which statistics were available from the French = economics=20 mission, up from zero in 1994.

Under the agreement, Renault owns 51 percent of the joint = venture, Renault Pars, with the Automotive Industry = Development=20 Company, a concern owned by the country's two main,=20 government-controlled carmakers, the Saipa Group and the = Iran Khodro=20 Industrial Group.

The car is coming on line just as the Iranians begin = halting=20 production of the clunky, fuel-guzzling Paykan, a knockoff = of the=20 1960's British Hillman Hunter that dominates the domestic=20 market.

"The Renault investment will encourage other companies to = come,"=20 the Western diplomat said, adding that the company would = bring along=20 many subcontractors.

Executives for Renault, which is 15 percent owned by the = French=20 government, were not made available for comment.

Iran is among several developing countries, including = Romania,=20 where Renault is bolstering its presence.

"Four-fifths of the world's population don't yet have = access to a=20 car: these markets therefore have the highest potential for = growth,"=20 Louis Schweitzer, Renault's chief executive, says on the = company's=20 Web site. According to Peugeot, Iran has 1 car for every 21=20 inhabitants, compared with 1 for every 12 in neighboring = Turkey,=20 another developing Muslim country.

The country produced 600,000 new cars in the fiscal year = that=20 ended March 20, up from 430,000 in the previous year. This = year, the=20 country is slated to produce nearly 900,000 cars.

Despite such potential, many Western companies doing = business in=20 Iran do so clandestinely, worried they will cross the United = States,=20 which has imposed strict sanctions on Iran since 1996. At = least one=20 major French company in Iran with significant United States=20 operations has not registered with the French embassy. The = front=20 door to its office in Iran says simply, "French = company."

While American officials have not said anything publicly = about=20 Renault, they did complain about Total's recent deal and = said they=20 would look at possible actions under the Iran-Libya = Sanctions Act of=20 1996.

"We do not encourage investment in Iran's petroleum = sector," said=20 Richard A. Boucher, a State Department spokesman, according = to an=20 Associated Press report in February. "We have laws that = affect our=20 attitudes toward these investments. And we will have to look = at=20 those laws appropriately."

State Department officials did not respond to repeated = requests=20 for comment. But trade experts said they did not think the = act,=20 which allows for the imposition of penalties on foreign = companies=20 for certain large investments in Iran, had ever been = invoked.

"As to whether the U.S. has actually sanctioned any firms = for=20 prohibited investments in Iran, there is not much of a track = record,'' said Donald A. Weadon Jr., a Washington lawyer=20 specializing in foreign trade sanctions. "But companies are=20 investigated, and pressure is brought to deter = investment."

And, he said, other sanctions and embargos are being = imposed.

According to Mr. Hourcade, the consultant, the companies = are=20 mostly worried that they will have trouble running their = businesses=20 without access to products - like software or spare parts - = made by=20 American companies, which are barred from doing business = with=20 Iran.

An executive of a multinational with a big United States = business=20 said his company decided to open an office here in part to = keep an=20 eye on its competitors and not be totally clueless about = Iran should=20 Washington lift sanctions.

"So many companies are here, but they're keeping a very = low=20 profile and you can't figure out what they're doing here," = he said,=20 asking his name and his company's not be used.

Iran's business climate also poses formidable challenges, = including a byzantine regulatory system and unorthodox = accounting=20 practices that sometimes have left companies wondering = whether they=20 will be able to repatriate any profits.

The country has worked hard to draw foreign investment, = with=20 officials vowing to remove red tape and saying that foreign=20 investors now can establish a company in Iran and own 100 = percent of=20 it.

Still, one person involved in the Renault Pars deal said = that=20 problems had already begun. Though the company is nominally=20 French-controlled, he said, the Iranian manufacturers can = override=20 Renault's decisions.

Western business leaders here also complain of a lack of=20 demographic and marketing data. Half of the country's cars, = for=20 example, are registered in Tehran. But Peugeot - whose = business in=20 Iran is its third largest non-European operation, behind = China and=20 Brazil - found that many of those living along the cool, = rainy=20 Caspian coastline register their cars in the relatively = warm, dry=20 capital, to increase resale values.

And though the Peugeot 206 is selling, said Jacques = Manlay, the=20 Tehran representative for Peugeot, no one is sure why and to = whom.=20 "All I know," he said, "is that it's a car for the young = lady in the=20 north of Tehran."



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